Television Public Service Announcements created by New York
Animal Agriculture Coalition promoting the care that New York dairy farmers
give to the land, their cows and producing healthy milk begin airing today.
The announcements will run in the Buffalo, Rochester and Syracuse
markets for two weeks starting April 1. The public service announcements will
also air in Albany, Binghamton,
Elmira, Plattsburgh,
Utica and Watertown.
The campaign also includes 18 billboards that will run from March through June
along the Finger Lakes corridor in the Auburn, Albany, Buffalo, Ithaca and Rochester
markets and north to Watertown and Canton. The commercials,
graphics and messages can be viewed at www.farmskeepnygreen.org.
“Fewer people know a farmer today than in past generations. They’ve lost the
human connection to how our food and fiber is grown. We think it’s important to
share the care, commitment and ethical responsibility that farmers feel towards
their land and their animals,” said Julie Berry, New York Animal Agriculture
Coalition Outreach Coordinator.
The public service announcements for television tell the story of the care and
concern that modern farmers have for their animals and the land by profiling
modern, progressive farmers. Farmers are credible spokespeople, and the
commercials use the emotional appeal of farmers speaking from the heart to
educate about key misconceptions of animal agriculture, specifically dairy
farms. The announcements will air on NBC in Buffalo,
ABC in Rochester and NBC in Syracuse during news and other key programs.
The campaign includes five billboards with visual graphics and positive
messages about farmers and farming practices. They include: Dairy Farmers Love
Feeding Families, We are dedicated to providing you with fresh healthy milk;
Dairy Farmers Love The Land, We practice sustainable farming for a cleaner,
greener New York; Dairy Farmers Love Happy Cows, We know that the healthiest
cows make the healthiest milk; Dairy Farmers Love Strong Communities, We create
jobs and drive growth in our local economies; and Dairy Farmers Love Family
Tradition, 99 % of New York dairies are family owned.
The graphics are also available as bumper stickers, as display banners and as
vinyls for hay wagon billboards. To order, or for more information, contact the
Coalition by phone at 315-232-2485 or by email at jrb7@cornell.edu.
The Coalition supports farms by placing positive news stories, responding to
misinformation, and providing direct assistance to farmers who are engaged in
telling the story of modern agriculture. In our media monitoring we observed
five key areas of misinformation and developed the campaign to address these
myths in a positive way.
The New York Animal Agriculture Coalition is a farmer
founded and funded organization that exists to reconnect the public with animal
agriculture by facilitating media engagement, public education and interaction
between industry stakeholders. Founding farmer organizations include New York
Farm Bureau, Northeast Dairy Producers Association and Cayuga Marketing. Visit www.farmskeepnygreen.org for more
information.
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